Live-Service Portfolio / Ubisoft International AAA
Alexander Hagen
Turning video-game development into a sustainable, recurring-revenue business — with the players at heart.
0
Years across sales, product strategy & executive advisory
€100M–200M
Annual recurring revenue across the current live-service portfolio
0
AAA franchises under direct strategic responsibility
Profile
Passion for Commercial Strategy
Business strategy leader with 14+ years of commercial experience spanning sales, product strategy, and executive advisory — currently steering an AAA live-service portfolio in the €100M–200M range at Ubisoft International.
I develop product strategy from concept to sunset, translating KPIs, player telemetry, and market dynamics into data-backed recommendations and financial forecasts. I build high-performing, cross-functional teams and keep monetization strategy compliant with evolving regulation across every market I work in.
Executive MBA, Maastricht University.
Recent impact — FY25/26
- Record-breaking ARPPU & VC conversion rate throughout FY26 for The Division 2, driven by a revamped business strategy.
- Reignited The Division 2's activity baseline and acquisition performance via an updated live-plan and the "Battle for Brooklyn" DLC launch.
- Built a profitable recycling strategy for For Honor, delivering an incremental revenue surge.
- Significantly grew The Crew Motorfest's VC ARPPU vs. The Crew 2 through fine-tuned progression, a revamped soft-currency economy, and a sharper content pipeline.
- Established cross-stakeholder alignment flows — vanity pipelines, stage-gate process, roadmap planning.
Career
A commercial driver across sales, product, and strategy
04/2023 — Present
Director, Business Strategy & Live Performance
Ubisoft International, Paris
- Shape business strategy and product roadmaps as central partner to 3 major live-service franchises generating €100M–200M in recurring revenue annually, at a double-digit percentage annual growth rate.
- Advise C-level and senior leadership with data-backed assessments on product strategy and financial forecasts across the full lifecycle, building recommendations for multi-year investments.
- Steer international, cross-functional teams shaping group-wide policy on monetization compliance and consumer protection.
- Lead business-model reviews across multiple game developments, securing additional investment despite an industry-wide consolidation trend.
- Shape group-wide policy on monetization compliance and consumer protection across regulatory frameworks, including the UK's CPC Network and DCMS, the EU Digital Fairness Act, and lootbox regulations in Benelux, Brazil, and Canada.
Product-related achievements
- The Division: led DLC, expansion business model, live roadmap, and monetization-systems strategy — delivering record-breaking ARPPU and conversion-rate performance on The Division 2 through a revised live and monetization strategy.
- The Crew: drove franchise user-conversion strategy, live-strategy upgrade, content pipeline, and pricing strategy — significantly growing retention and recurring-revenue performance on The Crew Motorfest through a redesigned economy and progression strategy.
- For Honor: led an economy and progression revamp, delivering an incremental revenue surge at stable activity levels through a new content-recycling strategy.
11/2021 — 03/2023
Associate Director, Business Strategy & Live Performance
Ubisoft International, Paris
- Shaped and advised business- and monetization-strategy as central partner on 4 franchises, growing recurring revenue into the double-digit millions and exceeding targets at a triple-digit percentage.
- Delivered business-model reviews for multiple unannounced F2P/P2P game projects and defined 3yr+ financial forecasts and business-review frameworks.
- Built and integrated product & monetization teams across HQ and three international studios.
Product-related achievements
- Riders Republic: led an MTX-systems revamp, onboarding improvements, and DLC strategy, resulting in sustainable, cash-flow-positive operations.
- Roller Champions: led content-pipeline and business-model assessment, recommending the game's sunset.
- For Honor: drove improvements to data & analytics, installed a business-review cadence, and built yearly audits.
- The Crew 2: led battle-pass assessment and offer improvements, plus live-content automation ahead of the Motorfest release.
03/2019 — 10/2021
Area Sales Senior Manager, EMEA-APAC
Ubisoft EMEA, Paris
- Responsible for 6 business territories across Europe and APAC, designing and implementing business policies that achieved annual contribution targets at a double-digit percentage above target.
United Kingdom Benelux Poland South East Asia Australia South Korea
- Spearheaded cross-departmental projects to minimize channel distortions and improve business-planning transparency, including pricing-strategy alignment across EMEA-APAC territories.
- Improved efficiency and planning quality in EMEA — including reduced stock-in-trade, trading-term alignment, and reliable price-protection forecasting.
- Led the project for Ubisoft Store pre-paid wallet cards, introduced across North America, Europe, and South East Asia.
- Built assessments and established reporting processes on inventory planning, day-one release, and financial forecasts.
07/2017 — 02/2019
Senior Key Account Manager, Germany/Austria
Ubisoft GmbH, Düsseldorf
- Managed German key-accounts and the Austrian territory, consecutively overachieving targets.
Media-Saturn (DE-AT) Wholesale (DE-AT) Alpha (DE)
- Negotiated annual terms and increased net-trade prices by a double-digit percentage; built sales forecasts and trade budgets in the double-digit millions.
- Improved retail's product life-cycles, delivering a substantial impact on contribution targets.
Earlier career
Senior Key Account Manager — Ubisoft GmbH, Düsseldorf04/2016 – 06/2017
Key Account Manager — Ubisoft GmbH, Düsseldorf08/2012 – 03/2016
Consultant, Sales & Marketing — Michael Page International, Düsseldorf05/2012 – 07/2012
Jr. Key Account Manager — THQ Entertainment, Krefeld12/2009 – 04/2012
Management Trainee & Student — Media-Saturn Holding, Ingolstadt10/2006 – 11/2009
Live-Service Portfolio
Franchises I've shaped
ubisoft.com›the-division-2
Tom Clancy's The Division 2
Ubisoft Massive
Tactical Looter-Shooter
Reignited player activity and monetization performance through an updated live-plan and the Battle for Brooklyn DLC.
P2P · Cosmetic monetization
massive.se›the-division-3
Tom Clancy's The Division 3
Ubisoft Massive
Pre-release
Contributing to early business-model and live-service strategy as the franchise enters active development.
In development · Details TBD
ubisoft.com›for-honor
For Honor
Ubisoft Montreal
PvP/PvE Melee
Built a profitable content-recycling strategy, delivering a revenue surge at stable activity levels.
P2P · Cosmetic & gameplay monetization
ubisoft.com›motorfest
The Crew Motorfest
Ubisoft Ivory Tower
Open-World Racing
Significantly grew VC ARPPU through progression tuning and a revamped soft-currency economy.
P2P · Content-based GaaS
ubisoft.com›just-dance
Just Dance Next
Ubisoft Paris
Rhythm & Dance
Part of the broader live-service portfolio, monetized through DLC, subscription, and cosmetic offerings.
GaaP · DLC, subscription & cosmetics
ubisoft.com›riders-republic
Riders Republic
Ubisoft Annecy
Extreme Sports
Led an MTX-systems revamp and DLC strategy that delivered sustainable, cash-flow-positive operations.
P2P · Cosmetic monetization
Beyond Good and Evil 2 — Pre-release, Ubisoft Montpellier
The Crew 2 — Ubisoft Ivory Tower
Roller Champions — Ubisoft Montreal
3 unannounced projects
Skills & Education
The toolkit behind the numbers
Core competencies
Education
Executive MBA
Maastricht School of Business and Economics (Maastricht University), NL
02/2015 – 02/2018
B.A. Business Administration, Double-Degree
University of Cooperative Education Dresden, DE & HZ University of Applied Sciences Vlissingen, NL
10/2006 – 09/2009
Languages
GermanNative
EnglishFluent
FrenchAdvanced
BI & Tools
MS PowerPointProficient
MS ExcelAdvanced
AI FluencyIntermediate
Power BIBasic+
Contact