Alexander Hagen
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Live-Service Portfolio / Ubisoft International AAA

Alexander Hagen

Turning complex video-game development into sustainable, recurring-revenue business.

Paris, France German Citizenship 14+ yrs · Games & Commercial Strategy DE · EN · FR
Email me LinkedIn +33 6 30 96 94 63
14+
Years across sales, product strategy & executive advisory
€100M+
Annual recurring revenue across the current live-service portfolio
3
AAA franchises under direct strategic responsibility

Profile

Passion for Commercial Strategy

Business strategy leader with 14+ years of commercial experience spanning sales, product strategy, and executive advisory — currently steering a €100M+ AAA live-service portfolio at Ubisoft International.

I develop product strategy from concept to sunset, translating KPIs, player telemetry, and market dynamics into data-backed recommendations and financial forecasts. I build high-performing, cross-functional teams and keep monetization strategy compliant with evolving regulation across every market I work in.

Executive MBA, Maastricht University.

Recent impact — FY25/26

  • Record-breaking ARPPU & VC conversion rate throughout FY26 for The Division 2, driven by a revamped business strategy.
  • Reignited The Division 2's activity baseline and acquisition performance via an updated live-plan and the "Battle for Brooklyn" DLC launch.
  • Built a profitable recycling strategy for For Honor, delivering an incremental revenue surge.
  • Significantly grew The Crew Motorfest's VC ARPPU vs. The Crew 2 through fine-tuned progression, a revamped soft-currency economy, and a sharper content pipeline.
  • Established cross-stakeholder alignment flows — vanity pipelines, stage-gate process, roadmap planning.

Career

A commercial driver, from key accounts to the C-suite

04/2023 — Present
Director, Business Strategy & Live Performance
Ubisoft International, Paris
  • Shape business strategy and product roadmaps as central partner to 3 major live-service franchises generating €100M+ recurring revenue annually (double-digit YoY growth).
  • Advise C-level and senior leadership with data-backed assessments across the full lifecycle, including content gating, pricing, and virtual-currency pack strategy.
  • Steer international, cross-functional teams shaping group-wide policy on monetization compliance and consumer protection.
11/2021 — 03/2023
Associate Director, Business Strategy & Live Performance
Ubisoft International, Paris
  • Shaped and advised business- and monetization-strategy as central partner on 4 franchises, growing recurring revenue into the double-digit millions.
  • Delivered business-model reviews for multiple F2P/P2P game projects and defined 3yr+ financial forecasts and business-review frameworks.
  • Built and integrated product & monetization teams across HQ and three international studios.
03/2019 — 10/2021
Area Sales Senior Manager, EMEA-APAC
Ubisoft EMEA, Paris
  • Owned 6 subsidiaries, achieving annual contribution targets at a double-digit percentage above target.
  • Spearheaded cross-departmental projects on pricing strategy alignment and business-planning transparency across EMEA-APAC.
07/2017 — 02/2019
Senior Key Account Manager, Germany/Austria
Ubisoft GmbH, Düsseldorf
  • Managed German key-accounts and the Austrian territory, exceeding contribution targets consecutively at a triple-digit percentage of target.
  • Negotiated annual terms and increased net-trade prices by a double-digit percentage; built sales forecasts and trade budgets in the double-digit millions.
Earlier career
Senior Key Account Manager — Ubisoft GmbH, Düsseldorf04/2016 – 06/2017
Key Account Manager — Ubisoft GmbH, Düsseldorf08/2012 – 03/2016
Consultant, Sales & Marketing — Michael Page International, Düsseldorf05/2012 – 07/2012
Jr. Key Account Manager — THQ Entertainment, Krefeld12/2009 – 04/2012
Management Trainee & Student — Media-Saturn Holding, Ingolstadt10/2006 – 11/2009

Live-Service Portfolio

Franchises I've shaped

PvP/PvE Melee
For Honor
Ubisoft Montreal
Revenue surge
Skill-based medieval combat GaaS for hardcore, competitive players. Built a profitable content-recycling strategy.
P2P · Cosmetic & gameplay monetization
Open-World Racing
The Crew Motorfest
Ubisoft Ivory Tower
ARPPU surge
Festival-driven open-world racing. Significantly grew VC ARPPU vs. predecessor through progression tuning and a revamped soft-currency economy.
P2P · Content-based GaaS
Tactical Looter-Shooter
Tom Clancy's The Division 2
Ubisoft Massive
Record FY26 ARPPU
Narrative-rich PvPvE shooter. Reignited via an updated live-plan and the Battle for Brooklyn DLC.
P2P · Cosmetic monetization
Extreme Sports
Riders Republic
Ubisoft Annecy
Massive-multiplayer arcade sports across a vibrant open world, built for social competition and dynamic live events.
P2P · Cosmetic monetization
Rhythm & Dance
Just Dance Next
Ubisoft Paris
Choreographed dance game for families and music fans, blending live leaderboards, tournaments, and social sharing.
GaaP · DLC, subscription & cosmetics
The Division 3 — Pre-release, Ubisoft Massive Beyond Good and Evil 2 — Pre-release, Ubisoft Montpellier The Crew 2 — Sunset, Ubisoft Ivory Tower Roller Champions — Sunset, Ubisoft Montreal 3 unannounced projects

Skills & Education

The toolkit behind the numbers

Core competencies

Product Strategy & Live-Service Monetization & Economy Systems Business-Case Reviews Behavioral Pricing & Price-Sensitivity Cross-Functional Leadership Stakeholder Management

Education

Executive MBA
Maastricht School of Business and Economics (Maastricht University), NL
02/2015 – 02/2018
B.A. Business Administration, Double-Degree
University of Cooperative Education Dresden, DE & HZ University of Applied Sciences Vlissingen, NL
10/2006 – 09/2009

Languages

GermanNative
EnglishFluent
FrenchAdvanced

BI & Tools

MS PowerPointProficient
MS ExcelAdvanced
AI FluencyIntermediate
Power BIBasic+

Contact

Get in touch.

alexander.w.hagen@gmail.com +33 6 30 96 94 63 linkedin.com/in/hagen-alexander Paris, France